Conversion rate is the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. A low conversion rate can be a concern for businesses, as it can indicate that something is causing visitors to leave the website without completing the desired action.

There are many factors that can affect a website’s conversion rate. Here are some of the most common ones:

1. Poor website design: If a website is difficult to navigate or visually unappealing, visitors may be less likely to stay and take the desired action.
2. Lack of trust: If visitors don’t trust a website, they may be less likely to make a purchase or provide personal information. Factors that can contribute to a lack of trust include a poorly designed website, a lack of security measures, or a lack of transparency.
3. Lack of clear value proposition: If visitors don’t understand the value that a website or product offers, they may be less likely to take the desired action.
4. Complex or long checkout process: If the process of making a purchase or filling out a form is too complex or time-consuming, visitors may become frustrated and leave the website.
5. Poorly targeted traffic: If a website is receiving a lot of traffic from people who are not interested in its products or services, the conversion rate will likely be low.
6. Mobile-unfriendly website: With more and more people accessing the internet from their smartphones, it’s important to make sure that a website is easy to use on a mobile device. If a website is not optimized for mobile, it may have a low conversion rate.
7. Lack of social proof: Social proof is the idea that people are more likely to take an action if they see that others have done it before. If a website lacks social proof, such as customer reviews or testimonials, it may have a lower conversion rate.

To improve a website’s conversion rate, it’s important to identify the factors that are causing it to be low and take steps to address them. This may involve making changes to the website’s design, improving the checkout process, or increasing transparency and trust. It may also involve targeting the right audience and ensuring that the website is mobile-friendly. By making these changes, a business can improve its conversion rate and increase its chances of success online.